LEIGH ROBINSON
PROFESSIONAL OUTLOOK
We live in an age where rapid growth is key to business survival and success. Navigating this environment requires a high degree of creativity, clarity of vision and fast speed to market. This is done by providing clear value propositions, simple messaging, stronger brand awareness and positive customer experience. These four things are foundational to scaling up your business for rapid growth. However doing it is easier said than done and underestimated by most companies seeking to expand their market from startup to market leader, or from local to global markets.
Making this transition requires specific skillsets, experience and talent - I believe that I have those skillsets, experience and talent and that I can provide the clarity, focus and simplicity to drive rapid growth in today's business environment.
ABOUT LEIGH ROBINSON
I have been working in software marketing for nearly 20 years. Over this time, I have faced the challenges of early startup, enjoyed the success of crossing the chasm and negotiated the transitions of being acquired by a global entity. The skills I developed through these periods of rapid growth have built me into the skilled professional I am today.
I am a powerful communicator, particularly through visual messaging. I am a creative strategist that encourages disruptive thinking to achieve success. I am an insightful collaborator able to motivate others into action. Working with talented and creative colleagues brings me particular joy.
I am now on the look out for a new challenge, looking to venture even further down my chosen career path, learning as I go.
Find out more about me by getting in touch.
MARKETING MANAGER - GLOBAL PRODUCTS,
ENGHOUSE INTERACTIVE
Mar 2015Â - Nov 2017
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Brand and digital strategy
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Digital content and asset creation
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Global software release marketing strategy
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Go-to-market launches
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Customer journey, buyer persona and vertical marketing strategies
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Digital partner and sales tool program owner
MARKETING BUSINESS DEVELOPMENT MANAGER,
ENGHOUSE INTERACTIVE
Jun 2012 - Mar 2015
Government funding lead
NZTE / Better by Design Program Manager
Vendor compliance management
Vendor strategic relationship management
Omni-channel campaign strategy
PRODUCT MANAGER, CHANNEL SUPPORT,
ZEACOM LTD
Dec 2005 - Jun 2012
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Sales enablement
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Market and channel research
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Competitive analysis
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Channel communications
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Release communications
PRODUCT MANAGER,
ZEACOM LTD
Jan 2000 - Dec 2005
Product evangelist
Customer led design advocate
Market requirement documentation
Market liaison for agile scrum team
SYSTEMS INTEGRATOR,
ZEACOM LTD
May 1998 - Jan 2000
System design
Software delivery specification
On premise installation
Training and support
WORK EXPERIENCE
SCOTT LOGAN
DIRECTOR - DEMAND GENERATION
INSIDESALES.COM, USA
Leigh is the definition of self-starter, problem solver and high quality producer. I managed Leigh at Enghouse, where she is the corner stone to the product marketing team. She has such a handle on what needs to be done to support the business, there was almost no management needed by me. I just steered the ship and she was off. Even if the project ran into issues outside of her role's responsibilities, she'd address and manage those solutions appropriately to hit her deadline.
Leigh's exceptional level of quality and creativity ensures that each project exceeds expectations, allowing executives to see their goals come to life and prevents roadblocks during execution.
I'd jump at the chance to have Leigh on my creative/marketing/product team again, as she is always one or two steps ahead of what the product, sales, and marketing teams need.
Congratulations to anyone who hires Leigh.
MARKETING STRATEGY
I have viewed the software industry from a number of perspectives, growing into a powerful communicator who understands the issues of 'moving goal posts' and the importance of a well communicated strategy built on clear messaging.
I establish trust by setting goals and motivate others into action with highly collaborative working environments.
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‘Leigh has a deep down understanding of what actions and solutions are needed to make things tick’
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Jason Roberts, Strategy and Innovation Lead, Augen Software Group
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PARTNER MARKETING
As the Marketing Manager for Global Products, I focused on innovative strategies around product asset creation and delivery. I worked to grow partner credibility through targeted documentation, powerful value propositions and clear messaging. The need for in-house sales intervention from Enghouse Interactive was significantly reduced as a result of my sales enablement work.
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Leigh's biggest strengths are her insightfulness and interpersonal skills’ Myra Cohen, Business Marketing Manager at Genesis Energy, NZ’
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Myra Cohen, Business Marketing Manager at Genesis Energy, NZ
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BRAND STRATEGY
I have been involved in seven corporate and product rebranding exercises. Well versed in brand awareness and nurture campaigning, I received a company service award for global brand awareness campaigning.
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‘She demonstrates not only mastery for her core role, but also the ability to take on new projects that are both difficult and critical to the company's growth.
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Alexandra Gorrell, Senior Advertising and Advertising,
Toastmasters International, USA
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Example: Amalgamating newly acquired companies into Enghouse required a brand awareness tool for communicating clear value propositions, brand promise and key messaging. This tool was used across internal, partner and customer audiences.
DIGITAL MARKETING
With extensive experience with Salesforce, Marketo and Microsoft Dynamics, I am proficient in the creation, deployment and measurement of marketing campaigns including:
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Product release campaign initiatives
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Sales nurture campaigning
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Event subscription campaigning
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Customer advocacy
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Landing page creation
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EDM copy
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Video script copy
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Video creative direction and creation
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'Leigh is the definition of self-starter, problem solver and high quality producer’
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Scott Logan, Director - Demand Generation at sales.com, USA
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PRODUCT MARKETING
I am first and foremost a product marketer. My sales enablement projects have included the creation of brochureware, technical white papers, product documentation, video design briefs and digital campaign plans, as well as ROI sales tools, commission calculators and proposal document creation. I have a curious nature and enjoy transforming complex ideas into more easily understood communication pieces.
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'Leigh's exceptional level of quality and creativity ensures that each project exceeds expectations, allowing executives to see their goals come to life and prevents roadblocks during execution.'
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Scott Logan, Director - Demand Generation at sales.com, USA
Example: Partners need fast, simple access to assets. This release repository represented key assets for 5 product suites.
Servicing over 20 global software releases, this tool, simple as it is, has received consistent positive feedback from the channel since its release
DIPLOMA OF MARKETING,
AUCKLAND UNIVERSITY OF TECHNOLOGY, NZ
2000 - 2001
Marketing management
Marketing strategy
Service marketing
E-Marketing
BACHELOR OF ARTS,
AUCKLAND UNIVERSITY, NZ
1986-1989
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Maori Studies
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Education
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Psychology
DIPLOMA OF TEACHING,
AUCKLAND UNIVERSITY
(FORMERLY AUCKLAND COLLEGE OF EDUCATION)
1986 - 1989
Primary and early childhood teaching
EDUCATION
KEY SKILLS
Example: The simplest of strategies often have the most impact. This storytelling series transformed sales wins into videos.
Example: Keeping it simple means it's easy to use. Partners need credibility in the market so this toolkit provided quick access to tools according to buyer persona.
Example: Hands on with all forms of digital marketing, I am proficient in Salesforce, Marketo, Adobe Creative Suite and Go-Animate
TESTIMONIALS
ALEXANDRA GORRELL
SENIOR MANAGER
GLOBAL MARKETING AND ADVERTISING
TOASTMASTERS INTERNATIONAL, USA
Leigh is an extremely talented and versatile marketing manager. She was on my team for almost two years at Enghouse where she provided a unique perspective to the business based on her 18 years of experience at the company.
Leigh truly understands product marketing and proved that with the strategic projects she worked on. That's one of the things that’s so remarkable about Leigh. She demonstrates not only mastery for her core role, but also the ability to take on new projects that are both difficult and critical to the company's growth. In fact, Leigh was a key contributor and driver of the the customer journey mapping and storytelling video series, marketing asset creation portal and brand awareness campaign. This rare mix of productivity and ambition sets a great example for the rest of the team, and explains why everyone loves working with Leigh -- no matter where they fall on the org chart. While Leigh's work has continued to pay dividends and made a positive impact on the company, I certainly miss working with her every day. I have only optimistic predictions for her career trajectory.
