PROJECTS
Check out my professional portfolio to find out what I’ve worked on. Here, you can find out how I approached my projects from concept to execution, and what skills I brought to the proverbial table that made these a real success. If any of these projects appeal to you, or you have a specific project in mind you’d like me to get involved in, give me a call today.
BRAND AWARENESS
2016 / 2017
The brand awareness campaign goal was to bring new acquisition brands under the umbrella of the Global Enghouse Interactive brand. It was also important to streamline, strengthen and refresh the existing brand. This involved a 3-prong approach across internal, partner and customer audiences via audience tailored digital campaigns.
STORYTELLING SERIES
2016 / 2017
The storytelling series was an ongoing campaign primarily targeted at partners. Customer wins were collected from inside and partner sales channels and turned into short story videos. The aim of these videos was to up skill partner sales teams in the anecdotes and winning stories that would aid their credibility in the sales process.
RELEASEÂ PORTAL
2016
In an drive to empower partners, by giving them a tool to keep across the fast pace of a 5 suite release process, the release repository was a project that amalgamated key messaging, dates, collateral and digital assets. This portal has streamlined information for partners and has been utilised for over 20 major software releases across 5 product suites and 3 global regions.
VIDEO CREATION
2013 - 2017
Digital and video assets are a constant requirement in the software industry as they allow highly technical material to be offered in a simple, easy to digest way. As an experienced software marketer, my interviewing, mind-mapping, scripting, design brief creation and Adobe Creative PhotoShop, Illustrator, InDesign and Premier Pro skills allow me to not only support design teams, but also assist when deadlines dictate.